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SACRAMENTO – "In Season, Sacramento" is the winning slogan aimed at capturing Sacramento's identity and helping how Sacramento is perceived.

The Sacramento Region Brandathan put out a call eight months ago to brainstorm a new slogan. Teams then got together and pitched their ideas. The slogans were put to a vote and "In Season, Sacramento" won with 46 percent of the vote.

The people behind the slogan said it was about representing everything Sacramento has to offer from the farm to fork movement, to the political season, to all the sports team in the area, and the region's growing tech sector.

Organizers said the region has something for everyone all year round.

The Brandathon is a product of Next Economy, a group of business leaders that hope by changing how Sacramento is perceived and branding the city positively, it will also help stimulate the economy.

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