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ROSEVILLE - A golfer who thought he'd won a $66,000 luxury sedan with a tournament hole-in-one is accusing the sponsoring car dealer of poor sportsmanship for switching the prize.

Allan Ross, a Roseville chiropractor, sunk the lucky shot off the third tee at the Granite Bay Golf Club on May 7 during a charity tournament to benefit local schools.

"I know nobody thought it was going to happen," Ross said of the par-3 hole. "And me, least of all."

Ross said a $66,000 Kia K900 sedan was parked near the tee, and tournament organizers immediately pulled him over to the car to take photographs after the hole-in-one was verified.

Ross also posed for pictures at the car with sponsor Chuck Peterson, owner of Folsom Lake Kia and Ford, and Peterson's son Jon, the general manager.

Ross got his second surprise a few minutes later.

"About a hole after I got the hole-in-one, a young gal came over and said she was sorry but (the shot) wasn't for a car," he said. "I would only be winning a $25,000 gift certificate to the dealership."

Ross said he later learned the dealership had taken out a $25,000 insurance policy against a hole-in-one. He enlisted the help of an attorney when the dealership ignored his complaint of bait-and-switch.

The dealership responded with a letter dated June 19, claiming the rules were clear:

"The actual hole-in-one signs conspicuously state in oversized font that the hole-in-one prize is a 'New 2014 Ford or Kia' and does not state 'this' or 'this vehicle' is the award vehicle. It was never implied or presented that the display vehicle was part of any award/prize and/or valued item associated with the golf tournament. It was 'DISPLAY ONLY.'"

"Generally, and I've played in a lot of tournaments-- if there's a car on the tee, it's kind of an accepted thing that's what you're playing for," Ross said.

Johnny Ray, another golfer who witnessed the hole-in-one, said he too did not see any disclaimers with the car.

"There was a brand-new white Kia sitting there," Ray said. "So, it was the assumption that you were going to get the keys and drive that car home."

Folsom Lake Kia and Ford did not respond to an inquiry from News10.

The dealership's letter to Ross said it will not engage in any further discussions about the prize:

"If you disagree then you can proceed with any/all legal avenues available to you because this has become principle to us and we will defend this issue to its resolution."

Ross said he wasn't sure what he would do next, but had made no effort to claim his $25,000 gift certificate.

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