Certainly you've heard of the #icebucketchallenge making the rounds the last several weeks. Participants challenge others to dump a bucket of ice over their heads and donate to research to help cure amyotrophic lateral sclerosis (ALS) or Lou Gehrig's disease.
A couple of California guys, recognizing that much of the state is in a severe drought, say the "manly" way to call someone out and save water is with their "#dirt bucket challenge."
In this YouTube video, they call on their family and friends to dump a bucket of dirt over themselves and they demonstrate how to do it. They ask those accepting the #dirtbucketchallenge or not to give to the ALS Association or Canine Companions for Independence at CCI.Org/Donate #DirtBucketChallenge.