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SACRAMENTO - An anti-gay slur painted on the front window greeted the managing partner of a Sacramento jewelry store Thursday morning, but his business may not be the actual target of the vandal.

The word "F**" covered a series of posters promoting the April 27 Sacramento performance of Grammy Award-winning Mexican pop star Julieta Venegas, rumored to be gay or bisexual.

The event promoter was disgusted by the vandalism.

"You have to be ignorant to do something like this," Life Entertainment's Miguel Castillo said. "What do you gain from that? You don't gain anything. You just gain people knowing how stupid you are."

Prestigio Jewelers managing partner Victor Herrado said the store on Franklin Boulevard had never been vandalized before in eight years of business on Franklin Boulevard.

He challenged whoever painted his window to discuss their concerns in person.

"I'm not trying to shut somebody up. We've got a free speech issue," Herrado said. "But don't be a coward about it."

The Sacramento Police Department is investigating the vandalism as a hate crime.

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