SACRAMENTO, CA Thousands of people turned outfor LAUNCH Sacramento this weekend. Since it first started five years ago, LAUNCH Sacramento has incorporated music, fashion, and design.
"In any major city you have things going on, and we thought 'Why not here'?" That's really what the spirit of this event was. Should we build something? And will people like it? So far so good," said Launch Co-Creator Clay Nutting.
This year, Launch Sacramento stretched over several days.
The main music events were held at Cesar Chavez Park in Downtown Sacramento on Saturday and Sunday.
Launch featured as many as 50 acts, and drew as many as 10,000people.
Big name bands included Imagine Dragons, Minus the Bear, and Girl Talk.
"I came to hear Minus the Bear. I came to hear Washed Out," said Patrick Avelyno and his friend. They both came from Fairfield and decided to stay the weekend at the Citizen Hotel, and also eat and drink at the Grange Restaurant.
"We've been coming to this restaurant four times, five times a day," said Avelyno.
While the event drew music lovers from all over Northern California, it also drummed up big business for local restaurants and hotels.
People who are playing it safe are definitely staying with us in the hotel this year and taking advantage of the whole weekend. Guests who are coming down for the foot traffic, we're definitely seeing more foot traffic throughout the afternoon," said Grange Restaurant Manager Nickolas Duren at the Citizen Hotel.
"It worked. we got a lot of people to come and stay in Sacramento," said Launch Executive Producer Greg Patterson.
Launch organizers say the Citizen Hotel was completely booked and that the Sheraton Hotel also did well.
While local businesses could not offer figures on the increased business, Patterson said the event generated three times as much business compared to last year.
Even though the music events were primarily on Saturday and Sunday at Cesar Chavez Park, other Launch events included a Fashion Show at the Tsakopoulis Library Galleria and bands performing at Ace of Spades.
Many people are hopeful Launch will continue to grow, inspire, and attract more artists and performers. Others believe Launch will help put Sacramento on the map.
"Over time, we can build it into something. People can use it as a destination," said Patterson.
"I feel like for Sacramento, the music scene has been lacking for me for years. Then, doing this, bringing the art, fashion, does inspire for bigger and better things for this area,"said Sacramento resident Elizabeth Landry.
By Suzanne Phan, firstname.lastname@example.org