United Kingdom - If you've got nearly $10,000 to spare -- then what may be the ultimate smartphone could be yours.

The Vertu unveiled its Vertu Ti (pronounced "tee-eye") luxury smartphone this week.

It has a sapphire-crystal screen which the company says is virtually scratchproof, along with a titanium casing.

It also has a concierge available at the touch of a button.

And in a sign of separation from its former parent, Nokia -- Vertu chose Android for the operating system, rather than Windows, which Nokia uses.

The starting price is $9,600.

And design options can push the price up to nearly $20,000!