SACRAMENTO,CA (AP) - No longer will Californians who buy flowers online have to worry that they are purchasing their roses, lilies and tulips from an out-of-state telemarketing corporation.

Gov. Jerry Brown announced Thursday that he has signed legislation requiring floral retailers who choose to use local phone numbers and local names to include their actual place of business in advertisements.

The bill was the winner of a "There Ought To Be A Law" contest held by Democratic Assemblyman Bob Wieckowski. It was proposed by a florist in his hometown of Fremont.

Wieckowski said 28 states have approved similar laws allowing consumers to distinguish between local shops and national flower retailers.

AB1581has the support of the California State Floral Association and easily passed both houses of the Legislature.

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