EUGENE, OR (AP) - More than 4,500 Californians enrolled at the University of Oregon in fall 2010, breaking a record.
California is the largest and fastest-growing producer of Duck recruits outside of Oregon.
The Register-Guard says it's a trend driven by the UO's aggressive marketing efforts and the school's desire for students who pay out-of-state tuition.
Californians now account for nearly one out of every five UO students. They also account for a majority of the UO's overall student growth.
Now incoming UO President Michael Gottfredson is heading to Oregon from Orange County, Calif.
Californians have a symbiotic relationship with the university. They spend more than triple the tuition rates paid by Oregon students and the UO provides a welcoming, small-town college with a winning football team and a fanatical fan base.