Stephen Colbert has been waging his own war against Amazon ever since the online retailer has been in a dispute with Hachette Book Group.
The comedian, a published Hachette author, has been encouraging viewers to buy their books from independent retailers rather than Amazon. He's particularly been plugging the novel California by debut author Edan Lepucki, attempting with the help of his audience to turn it into a best seller, despite the fact that it wasn't available for pre-order on Amazon. The book, with the help of the "Colbert bump," landed at No. 43 on USA TODAY's Best-Selling Books list last week.
Colbert brought Lepucki onto the show Monday to discuss the ongoing Amazon/Hachette dispute as well as ask what other book she thinks deserves a bump.
"I'm reading Stephan Eirik Clark's Sweetness #9," she responded. "(It's) so good."
Clark, also a first-time novelist, was quick to say thanks for the mention, which might just result in his own bump in sales. However the book, coming Aug. 19 from Hachette division Little, Brown, also is not available for pre-order on Amazon.
You can watch Lepucki's appearance on The Colbert Reporthere.