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Roughly two months before Microsoft and Sony release their next generation home video game consoles, Nintendo will be dropping the price on its own.
As of September 20, the Deluxe version of Nintendo's Wii U console will drop in price by $50. This will make the console's new MSRP $299.99 US - $100 less than Sony's PlayStation 4 and $200 less than Microsoft's Xbox One.
Nintendo believes the new price makes Wii U a better value - especially with its library of upcoming and recently released titles such as Pikmin 3, The Wonderful 101, and The Legend of Zelda: The Wind Waker HD.
"Nintendo has one of the strongest and most diverse video game lineups in our history," said Reggie Fils-Aime, Nintendo of America's president and COO. "Today we're making those unique Nintendo experiences more accessible and affordable."
The company will also be releasing a limited edition Wii U system that comes bundled with a copy of the The Legend of Zelda: The Wind Waker HD video game on September 20 at the new standard price of $299.99. The bundle will include a black Deluxe Wii U console, a GamePad controller adorned with gold lettering, a gold Hyrule crest and gold symbols from the game, a download code for the digital version of Hyrule Historia, a book that details the chronology, history and artwork of The Legend of Zelda series, and a code that can be used to download The Legend of Zelda: The Wind Waker HD from the Nintendo eShop immediately at no additional cost.