SACRAMENTO, CA - Thanks to one Sacramento startup, losing track of time is no longer an excuse.
Brett Owens cofounded and developed Chrometa, a automatic time keeping software. Just like any savvy and sound entrepreneur, Owens jumped on a good idea when he heard it.
"Chrometa. I blame my friend who was out here skiing," Owens joked.
Owens' college buddy and attorney Adam Tope griped about doing his time sheet and trying to figure out his billable hours.
"'I wait until the end of the month,'" Owens recalled his friend telling him. "'I can't figure out what I did. I need to go back.'"
Owens, a New York native, had been working for a software company in the Bay Area. He moved to Sacramento in 2006 when his wife got a job at Intel. When he got to the city, Owens was looking for a new opportunity.
"'If you can make software that can do that for me, you'll be rich.' He was wrong on that part, but we were able to make the software," Owens laughed.
Owens didn't waste any time. He formed a team and started the company in 2008. The software was launched a year later.
Chrometa automatically tracks your time and runs in the background of your computer. The client base is mostly professional firms; anyone who bills hourly.
"It gives us more time to focus working on websites and spend less time working on administrative work," Chris Minnick explained.
Minnick owns Minnick Web Services. He started using Chrometa about a year ago.
Owens said it took four years before Chrometa became profitable. Owens and his cofounders didn't get a salary for four years. They invested about $300,000 out of pocket. They rented an office at midtown Sacramento's Hacker Lab for awhile. Now, Chrometa is run out of a trendy midtown office and has clients all over the globe.
To this day, Tope serves as a company adviser.
Owens even created a second startup, a Chrometa spin off company called LeadDyno.
"We needed a way people could refer Chrometa so they could say 'this is a cool product, why don't you use it,'" Owens said.
So, they decided to make the referral tracking software and sell it too.
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