Add one more log to the Apple smartwatch fire.
Bloomberg reports Apple has assembled a team of 100 designers to create a device similar to a wristwatch, a step up from earlier claims that the company is experimenting with the concept.
Citing "two people familiar with the company's plans," Bloomberg reports the watch is past the experimentation phase, and is being built by designers who worked on the iPhone and iPad.
Over the weekend, both the New York Times and Wall Street Journal reported Apple was dabbling with the idea of a wristwatch-like gadget that would perform smartphone functions and potentially run on the iOS mobile operating system.
Although none of the reports provide specifics on the features available, the unveiling of similar devices such as the Pebble smartwatch might give readers an indication of what to expect. The Pebble for iOS and Android allows users to answer their phone, check emails and text messages and control music.
The watch phenomenon also points to a broader trend growing more popular over the next several years: wearable technology. Consumers already have fitness-focused devices such as the Nike FuelBand and Fitbit, while companies such as Google and Oakley are exploring eyeglasses that include functions similar to a smartphone.
By Brett Molina