SACRAMENTO, CA - A Sacramento public relations consultant has come up with a campaign in sharp contrast to the recent effort to sell out Kings home games.
Doug Elmets of Elmets Communications is urging fans to boycott the April 1 game against the Denver Nuggets. Playing off the earlier campaign waged by loyal fans called "Here We Stay," Elmets is calling his boycott "There They Go."
The Maloof family is in negotiations to move the team to Anaheim. News10 was first to report this week that the team had applied for trademark protection to change its name to the Royals if it relocates to Southern California.
"Every indication is that the Kings are going to be leaving. And why should we, in the final few games, be rewarding the Maloofs by putting more money in their pocket and selling out these games," Elmets asks.
"Let's take one game, one game only -- the one that is most appropriately on April 1, April Fools Day, and boycott that game," he suggested.
Elmets is asking fans not to buy tickets to the Denver game, and for fans already holding tickets to stay home-- or at least not spend any money on concessions.
Bad blood between Elmets and the Maloofs predates the Kings' negotiations to relocate to Anaheim. In 2006, Elmets was running the campaign to raise the local sales tax to build a new arena in the Sacramento Railyards when Joe Maloof stunned supporters by suggesting the Kings weren't entirely behind the effort.
Elmets insists his boycott campaign isn't personal.
"I've heard from a lot of people in the community who are angry," he said. "I'm trying to give a voice to those who have no voice."
by George Warren, GWarren@news10.net