An Orangevale man has designed a bamboo wood watch that he says is sustainable and stylish.
It's not the first wood watch to hit the market, but Ryan Chaffin believes his bamboo watch is the most eco-friendly.
"You cut down a tree and it takes 30 years to regrow that tree," Chaffin explained. "Bamboo, you can harvest every two to five years."
For now, Chaffin runs his company NFNT with his wife out of a spare bedroom at his parent's Orangevale home. He got the idea right after he got married and received a wood watch from his bride.
"On the wedding day, I gave it to him and after wearing this, he says, 'I can do this better,'" Ariel Chaffin remembered.
So, Ryan Chaffin started NFNT. That was a year and a half ago while he was still a college student at BYU Hawaii.
"I'd always wanted to start a profitable company before I graduate college, so I thought now's my opportunity," Chaffin said. "I just had a year left so I jumped in and went for it."
Working around the clock, he designed the "Big Face Woody." Then he turned to Kickstarter to launch NFNT.
"I was nervous," Chaffin said. "You have a fear of rejection, fear of failure."
When Chaffin couldn't pull the trigger on the page, his wife gave him the kick in the pants he needed.
"I finally told him, look if you don't put it live, we're not going to run errands," Ariel Chaffin said.
His goal was $11,000, which, incredibly, he reached in 11 hours. By the end of his 30-day campaign, he sold 1,300 watches and raised more than a $100,000.
People all over the globe started tweeting pictures of his watch.
"It was really cool," Chaffin added. "It hit me at that moment, 'wow my product is out there. It's in the world.'"
Chaffin is now working on new designs and plans to launch them on Kickstarter again. You can buy the watch online for $150 to $160 on http://www.nfnt.co/.
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