Photo courtesy of Marijuana Policy Project
An ad extolling the virtues of marijuana over alcohol drew major attention Friday, as it was scheduled to run on a giant screen outside the Brickyard 400 NASCAR race in Indianapolis.
However, those who showed up late to the race never got a chance to see it, according to the Indianapolis Star.
The 30-second pro-pot promotion was pulled hours after it began running outside the event.
Board operator Mike Estojak told the Indianapolis Star he made an immediate attempt to pull the ad once he learned of its content, but the task proved difficult, continuing to run after Estojak made the request.
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The ad was eventually pulled, despite objections from the Marijuana Policy Project who created and paid $2,200 for the ad to run 72 times through Sunday.
"I certainly hope we get our $2,200 back," Marijuana Policy Project spokesman Mason Tvert told the Indianapolis Star. "We think it's rather hypocritical for these folks to pull an ad highlighting the relative safety of marijuana compared to alcohol, yet welcome with open arms the copious amount of alcohol use taking place on the premises."
Read the complete Indianapolis Star article