Print

• Official News10’s Coats for Kids logo must be used in all advertising. Click here for the logo.
• No manipulation of logo or partners allowed.
• Businesses cannot list themselves as an “official” partner or sponsor.
• Final approval must go through News10 before printing.

Radio

• When mentioning News10’s Coats for Kids, the presenting partners must always be mentioned in the following manner: “News10’s Coats for Kids in partnership with Swansons Cleaners, Gottschalks and the Salvation Army”.
• Program may not be sold to a third party advertiser to put their name on as an “official” partner/sponsor.
• If an advertiser does wish to purchase air time to talk about how their business is collecting coats, the above rules as to how to mention the program are in place and final approval must go through News10 before air.
• All radio spots must be approved by News10 prior to air.

Television

• Official Coats for Kids logo must be used in all on-air advertising.
• No manipulation of logo or partners allowed.
• Drop-off locations (Swansons, Gottschalks, News10) are included in every live mention following the count in every newscast (logo included).

Web

• Official Coats for Kids logo must be used in all advertising.
• No manipulation of logo or partners allowed.
• When mentioning News10’s Coats for Kids, the presenting partners must always be mentioned in one of the following manners: “Coats can be dropped off at Swansons Cleaners, Gottschalks or the News10 Studios”    …. Or ….
  “News10’s Coats for Kids in partnership with Swansons Cleaners, Gottschalks and the Salvation Army”.
• Final approval must go through News10 before posting.