Deborah Hoffman joined the award winning News10 team as a reporter in 1995. Since then, Deborah has received numerous professional honors including an Emmy Award and a Best of Gannett award.

She won an Emmy in the "Serious News Feature" reporting category in 2000 for her story titled "Medical Mecca" for which she traveled to Los Algodones, Mexico to highlight the growing number of American citizens heading south of the border for medical and dental care.

Her 2002 Best of Gannett award, also for feature reporting, focused on a young disabled boy's dream to ride a bike and detailed how state prison inmates helped craft a custom bike for the boy.

Deborah has also been nominated for three other Emmys and one more Best of Gannett for various reports including her work on the San Diego fires.

But perhaps the award she is most proud of came from the National Marrow Donor Program. News10 was selected to receive the 2007 award for "Excellence for Media" from the NMDP for Deborah's coverage of an infant struggling with a rare form of cancer and for the station's ongoing support of the BloodSource marrow program. BloodSource generally adds 3500 people to the bone marrow registry per year. Due in large part to Deborah's series of reports, BloodSource added more than 12,000 people to the registry during 2007.

During her career at News10 Deborah has traveled all over Northern California covering floods, fires, crime scenes, politics, and human interest stories. She traveled to Kansas for the 50th anniversary of the landmark Brown vs. Board of Education ruling and interviewed some of the original plaintiffs in the historic case. She's also traveled to Salt Lake City, Seattle, and Los Angeles and San Antonio to provide coverage of the Sacramento Kings.

Deborah was born and raised in Los Angeles, she graduated with honors from California State University, Northridge with a degree in Journalism and a minor in Psychology.

Deborah began her professional career in Journalism as a radio news anchor for KAVL in Palmdale, California. Her first television job was at KULR-TV in Billings, Montana where she was a reporter and weekend anchor. She left KULR to join the reporting staff at KRNV-TV in Reno, Nevada before coming to News10.

Deborah has always viewed her job as a journalist as a way to serve her community. Commitment to public service is highly valued in her family. Deborah's father is a retired fire captain, her brother is an ATF agent, her husband is a teacher, and her nephew is currently serving in Iraq.

Deborah volunteers for several charities in the Sacramento region and in 2002 successfully completed the San Diego Rock n' Roll Marathon with Team in Training to raise money for the Leukemia Lymphoma Society.

Deborah lives in Sacramento with her husband and in her free time enjoys mountain biking, kayaking, whitewater rafting, hiking, camping and running.